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o·rig·i·nal | adj: inventive and unusual
nov·el | adj: uniquely uncommon
veteran owned
originovel is a limited liability company that creates adventure events, facilitates creative programs, collaborates in unique partnerships, and produces creative content

mission: inspire, innovate, and influence adventure, creativity, and culture

~ programs and events unmatched
~ expert adventure-based team dynamics
~ inspire new thinking via unique adventures
~ innovate by atypical creative problem-solving
~ influence everyone through creative experiences

A Veteran and Adventurist owns originovel llc

Adventure, creativity, and innovation are born from a person's needs and desires at a young age. Domino Ireland grew up in a little trailer in a small town in the middle of the United States. It's a place where kids hearing "go play in the street" was real and something they actually did. That street was a dirt road. He and his friends had to get creative every day. Imagination was essential, innovation was the mindset.
The desire to explore and see the world was always a true passion and a path to being a better person. After 30+ years of epic adventures, learning from other like-minded adventurists, and making friends all over the world, Domino seeks out ways in which to explore new ideas and inspire new directions in others while staying true to the word adventure himself. Domino is part adventurer, part creative, and part eclectic.


He's an entrepreneur, facilitator, competitive cook, motivator, event producer, and wedding officiate.  He has worked and played alongside all kinds of people from all walks of life: athletes | CEOs | celebrities | creatives | military | tribes | and other adventurists, you name it! He brings true uniqueness to life's table by collaborating with do'r types utilizing his unparalleled experiences gained from exploring our world on what most deem bucket-list adventures but he calls Do-It-Now experiences.
Domino has the most broad variety of life experiences imaginable. Starting with epic excursions, he has thru-hiked the entire Appalachian Trail and the Camino de Santiago. For his 20-year high school reunion he bicycled across the USA on Route 66 from Chicago to Santa Monica. He has hiked to the summit of Mount Kilimanjaro and run with the bulls in Pamplona, Spain. During the pandemic, he solo kayaked from the Gulf of Mexico, across the entire state of Florida to the Atlantic Ocean fighting currents along the way and, dodging enormous alligators every day. For one crazy adventure, he drove a very small car - a Suzuki Alto - 10,000+ miles from England to Mongolia in an infamous adventure deemed The Mongol Rally.
Domino is a multi-state Chili Champion as well as a champion cook in other specialties. He has twice won the Pillsbury Pie championship in NC.
Passionate about treasure hunts, he published the book COWBOY, a real-life treasure hunt for $1000 cash he buried somewhere in the United States.  For a treasure hunt in 2017, he hid a 1 oz. gold coin then provided a scroll with clues for a clever seeker to find and keep it. SparkConQuest. Winter Wise. Spring Fling. Summer Wonder ~ All these treasure hunts keep life a whole lot less dull. And, if you keep track, you never know when he'll release another valuable treasure hunt.
He has run 21 full marathons including The Great Wall Marathon in China and well over 30 half marathons. In addition, he has completed over 30 triathlons including an Ironman and two half-ironman distance races along the way.
Domino is a veteran of the United States Marine Corps where he served as a team leader for an 0331 machine gun unit in the Fleet Marine Force, 2/5.
He's been to just about all of the States in the United States and he's been to at least 30 countries. 60 before 60 or more is the goal.
He loves chatting over a beer or bourbon about all of life’s possibilities, unique ideas, and epic trips yet to be done.
Follow him on Instagram @dominoadventure
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